Paul’s journey into the strawberry industry began as a fruit wholesaler at the WA markets. Working closely with growers gave him a firsthand understanding of the industry, from the realities of farming and harvesting through to the commercial demands of getting fresh produce to market. It was this experience that led him to begin growing strawberries himself.
In 2013, Paul took the next step, moving to Manjimup to establish the farm on a larger scale. With its cool climate and ideal growing conditions, the region is renowned for producing premium-quality strawberries.
Since then, the business has continued to evolve, investing in modern growing and farm practices with a strong focus on quality, efficiency and the people behind the harvest. The farm has transitioned to single-row tabletops and substrate growing systems, making harvesting more ergonomic for workers, improving access to the fruit and helping reduce physical damage and crop wastage. New refrigerated transport systems have also improved the way fruit is handled from farm to market, helping maintain quality and freshness.
Paul established Grower Connect in 2018 after recognising that many growers wanted to focus on what they do best — farming. Grower Connect supports growers with the commercial and logistical side of getting their produce to market quickly and efficiently, connecting Western Australian growers with major retailers.
Our farm and packing shed are in Smithbrook, approximately 15 minutes from Manjimup.
Our farms open days are seasonal. For up to date locations and hours, check our socials.
At Smash a Strawb, Paul grows eight carefully selected strawberry varieties, chosen for their flavour, yield and ability to extend the growing season. The focus is simple: grow great fruit, look after the people who grow and harvest it, and get it to customers in the best possible condition.
Today, two generations of the family work in the business, with three generations of the Da Silva family calling the farm home.
